Founded on trust, shaped by craftsmanship and guided by personal service, Naturally Diamonds creates fine jewellery for life’s most meaningful moments.
Founded by Ian Furman in 2005, Naturally Diamonds opened its first showroom in Rivonia, followed shortly by a branch in Cape Town. What began as a vision to offer exceptional diamonds and a more personal experience has grown into a trusted name for bespoke jewellery in South Africa.
We specialise in high-quality diamonds and gemstones, including natural diamonds, lab-grown diamonds and moissanite, giving every client the freedom to choose according to their style, values and budget.
Our bespoke design service allows you to create and customise your piece in the privacy of our offices or online. Every ring is treated as more than jewellery. It is a reflection of your story, your commitment and your moment.
Every piece begins with listening. From diamond selection to final setting, we guide you through a calm, considered process so your finished jewellery feels personal, refined and completely yours.
Our team helps shape your idea into a finished piece that reflects your style, story and budget.
Choose from lab-grown diamonds, natural diamonds and moissanite with clear, expert guidance.
Meet with us in Johannesburg, Cape Town or online for a personal consultation without pressure.
Each piece is made with attention to detail so it can be worn, treasured and passed on.
Our process is simple, transparent and guided from start to finish.
Share your ideas or choose from our designs. We guide you based on your style and budget.
Receive a clear quote tailored to your diamond, design and metal preferences.
Review your design and request adjustments before your final approval.
Your piece is created with care, precision and attention to every detail.
Finished, checked and ready for collection or delivery.
We believe the experience of choosing a diamond should feel as considered as the piece itself. Elegant, informed and entirely centred around you.
Visit us by appointment or begin your design journey online.
Visit our Rivonia studio to view diamonds, discuss your design and meet with our team by appointment.
Book an AppointmentOur Green Point studio welcomes you to explore stones, settings and bespoke design options.
Book an AppointmentLet us help you create something meaningful, beautiful and completely personal.